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After developing a brand management strategy for one of my clients, including brand positioning, derivation of core brand messages and a mission statement, I realized once again how important the correct handling i.e. management of a brand is. I doubt read more…
Recent research shows that, for the first time ever, the number of internet users worldwide is beating the mark of four billion users. This means that more than half of the world’s population is currently online. And of these, nearly read more…
Artificial intelligence plays an increasingly important role in customer service and customer experience: In 2017 84% of people interacted with some form of AI – while 50% didn´t even realize it. AI is effecting our lives, how we communicate, shop read more…
Time really does fly… when you´re having fun – and especially, when you are online. The online activities of individuals move at an incredible fast pace across a variety of channels and platforms. Now that the internet is easily accessible read more…